How marketers have helped us fall in love with 'stuff'

I thought some of you might appreciate this quote which was part of my Strategic Marketing studies:

"innovations in the economic system do not as a rule take place in such a way that first new wants arise spontaneously in consumers and then the productive apperatus swings round through pressure... It is the producer who as a rule initiates economic change, and consumers are educated by him/her, if necessary; they are, as it were, taught to want new things, or things which differ in some respect or other from those they have been in the habit of using" (Schumpeter, 1934)

Perhaps just as concerning, as Christians, is the WAY they teach us to want new things - through lust, greed, coveteousness and ambition..... Not very Christian motivations.