Fairtrade Cadbury Dairy Milk goes global as Canada, Australia and New Zealand take Fairtrade further into mainstream
* Canada, Australia and New Zealand commit to certifying Cadbury Dairy Milk as Fairtrade by early 2010
* Combined with Britain and Ireland, the five markets will quadruple Fairtrade benefits for cocoa farmers under Fairtrade terms
Today, Cadbury extends its commitment to Fairtrade by confirming that three more markets are to receive Fairtrade certification for the flagship Cadbury Dairy Milk brand by early 2010. This move in Canada, Australia and New Zealand will bring the independent FAIRTRADE Mark into millions more homes in five of Cadbury’s key chocolate markets.
Continue reading press release at http://www.cadbury.com/media/press/Pages/ftcdmanzcan.aspx
Congrats to all those who have helped in this campaign!
I am personally very happy to see this come about- having spent a year and half working for Fairtrade recently.
Anniversary
7 years ago
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